Carl’s Place
Our team advised Carl’s Place in its recapitalization with Merit Capital Partners and Fulton Capital.
Transaction Details
Recapitalization
Year: 2025
Client: Carl’s Place
Industry: Consumer Products, Food & Beverage
Hedquarters: Milton, WI
Website: www.carlofet.com
Overview
Completed by the Vantage Investment Banking team under a prior firm, Carl’s Place, a leading manufacturer and distributor of fully customizable golf simulator packages and products has been recapitalized by Merit Capital Partners and Fulton Capital.
About Carl’s Place
Established in 2006, Carl’s Place offers a range of proprietary branded products including enclosures, hitting mats, and impact screens, coupled with golf technology products such as launch monitors to create complete golf simulator packages. Carl’s Place has established a unique customer experience focused on flexibility and ease, with sales channels that include Direct-to-Consumer (B2C), distribution partners, resellers, and an affiliate program featuring prominent social media influencers and sponsors.
About Merit Capital Partners
Merit Capital Partners, a reputable Chicago-based private equity firm with a history of
over 105 investments across 7 funds, focuses investments on manufacturing and
service businesses across a variety of industries.
About Fulton Capital
Founded in 2003, Fulton Capital specializes in acquiring companies with revenues
between $10 and $100 million in the specialty distribution, niche manufacturing,
logistics, and business services industries.
