Penrod

Our team advised Penrod on securing growth financing from a Midwest-Based Family Office and Salesforce Ventures.

Penrod

Transaction Details

Capital Raise Advisor

Year: 2021

Hedquarters: Milwaukee, WI

Client: Penrod

Industry: Technology & IT Services

Website: www.penrod.co

Overview

Completed by the Vantage Investment Banking team under a prior firm, Penrod, a Salesforce solution provider for companies in the Health & Life Sciences industry, has secured growth financing from a Midwest-Based Family Office and Salesforce Ventures.

About Penrod

Milwaukee, Wisconsin based Penrod has established itself as one of the Health and Life Science industry’s most reputable Salesforce solution providers. As a Salesforce Platinum Consulting Partner, Penrod serves an expanding nationwide audience of medical device companies, healthcare providers, pharmaceutical companies, laboratories, and specialty healthcare clinics that require CRM technology solutions to better manage customer account management and patient engagement. The Company’s Salesforce expertise is supported by more than 25 different Salesforce certifications in a variety of disciplines including Administrator, Sales Cloud Consultant, Service Cloud Consultant, Platform Developer, and Platform App Builder, amongst numerous others.

About Salesforce Ventures

Salesforce Ventures is the global investment arm of Salesforce that provides strategic funding to early and growth stage enterprise technology companies aligned with the Salesforce ecosystem. It invests across software categories including AI, data, vertical SaaS, and industry-specific solutions, aiming to accelerate innovation while expanding the value of the Salesforce platform. The firm manages a multi-billion-dollar portfolio and offers more than capital by helping portfolio companies access Salesforce’s customers, partners, and technical resources. 

Deal Team

Vantage Investment Banking

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Address
12075 N. Corporate Parkway, Suite 120 
Mequon, WI 53092
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Mike Burmesch

Partner & Co-Founder

262-483-6014

Biography

With over a decade of middle market investment banking experience, Mike brings extensive transactional and advisory expertise to the team. He has advised on more than 40 M&A, Debt Placement, and Capital Raising transactions spanning the industrials & manufacturing, business services, technology & IT services, consumer products, and food & beverage industries.

In his role, Mike provides senior-level leadership across all aspects of transaction strategy and execution. He is actively involved in shaping go-to-market strategies, advising clients on valuation and deal structure, and leading negotiations with buyers, investors, and other counterparties. Mike oversees the development of marketing materials, manages buyer and lender engagement strategies, and guides clients through complex diligence and closing processes. His breadth of experience and strategic perspective allow him to provide clear, thoughtful advice to business owners and management teams, helping them navigate significant financial and strategic events with confidence.

Prior to entering investment banking, Mike worked as a Senior Accountant with Baker Tilly. Mike holds a BBA in accounting from St. Norbert College and is a licensed CPA.

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Alex Penkwitz

Vice President & Co-Founder

262-339-8772

Biography

Working in the middle market investment banking industry since 2020, Alex is responsible for leading the day-to-day execution of M&A transactions for the Vantage Investment Banking team. His responsibilities span all phases of the transaction process, including financial modeling and valuation analysis, preparation of marketing materials, buyer and investor outreach, and coordination of due diligence activities. He plays a central role in managing timelines, facilitating communication between clients and counterparties, and supporting negotiations to ensure smooth execution.

Alex has advised on more than 25 M&A, Debt Placement, and Capital Raising transactions across multiple industries, including industrials & manufacturing, business services, technology & IT services, consumer products, and food & beverage. His experience working with both privately held businesses and institutional investors gives him a well-rounded perspective on the strategic, operational, and financial considerations that drive successful outcomes.

Alex holds a BBA in finance from Marquette University, centering his education around investments and participating in the Accelerating Ingenuity in Markets (AIM) Program. 

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